At Platinum Direct, we leverage the latest solutions to help you obtain correct addresses, update your files with NCOA records, improve your mail deliverability and much more. By keeping your data clean, you will be able to save money, capture more clients as well as retain existing customers.

The importance of geocoding accuracy stems from the need of every user, whether business or individual, to correctly identify a location that is important to a business process. Whether the location represents a store or a business, accuracy is of the utmost importance in each implementation. Whether a client is trying to match customer address against a street network for distribution purposes or perform marketing analysis for any given service area, Platinum Direct can assist with all of your geo-coding needs.

Approximately 42 million people move every year. Do you know how many of those movers are on your list? Platinum Direct can help you in finding those movers and cleaning up your list. With the National Change of Address Link, your marketing program just reached a new penetration level.

Using advanced software, Platinum Direct applies a process of combining two or more lists or files, simultaneously identifying and/or combining duplicates and eliminating unwanted records. Together with CASS Certification, Platinum Direct ensures that you get the best merge/purge results by standardizing the address into their correct mailing address form.

Platinum Direct works directly with the USPS to stay updated on the latest postal regulations and discount opportunities. Utilizing advanced software with enhancement processes, we can greatly reduce your postage costs.

Our List and Database experts utilize a process by which a database of similar information can be managed to fulfill specific marketing needs. For a direct mail campaign, Platinum Direct takes various client specified information and can provide a robust base from which all or sub sections can be selected. Choose from Business-to-Business List, Business-to-Consumer List, Resident List or create your own Specialty List. At Platinum Direct, no list is too complex.

At Platinum Direct, we have the knowledge and the capabilities to recognize an invalid data file and can convert the file to a standard format that identifies the portions of the incoming record needed for the subsequent data processing procedure.

Let Platinum Direct improve your customer and business database with our data append service. By doing so, you will be able to expand customer touch points and improve response rates. We are able to append any type of data from Lifestyle Demographics to Psychographics to Key Codes to Business to Business data with SIC codes, sales volumes and more.

Segmentation is a form of critical evaluation rather than a prescribed process or system, and hence no two markets are defined and segmented in the same way. Platinum Direct can perform any type of segmentation from Geography, Psychographics, Socio-Culture factors or Demography or any number of possibilities. At Platinum Direct, we assist you in finding the right segmented list so that your marketing program has deeper penetration and is noticed over the competition.

When standard address correction software cannot match an address, it becomes a candidate for Address Element Correction (AEC). At Platinum Direct, we correct and standardize your address elements for you – possibly allowing you to take full advantage of automation discounts.