Interactive Cross-Media
Response metric statistics show that when a prospect is asked to interact with an offer which combines media types the result is higher likelihood of engagement.
At Platinum Direct we combine innovative techniques such as scratch off, re-positionable notes (RPN’s), web decoders and other cross media methods to enhance the targets interest and improve response.
Personal URL
Technologies for Personal URL (PURL) have improved over the past year. Drawing on the value of interaction, and the need for prospective customers to know more about your offer, be enticed of an offer, or driven to a point of purchase, the PURL is a hands down winner. The customer receives a customized location on the web to see the offer especially created for them, interacts with the web to register, supply email information, inquire and can even finalize an order. This technology allows for more creativity on the initial mail piece (less descriptive copy) and more information to be shared with the on line application.
One of the most recognizable strategies for discount acquisition programs would be rebates. Platinum Direct processes over 50 million rebate checks each year. These programs - if operated strategically, efficiently and honestly - can yield great increases in sales without the detriment to customer loyalty. Let us show you how.
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