Segmented and Customized Offers
Multi Channel Communications
Consumers are bombarded with 3500 to 5000 marketing messages each day as compared to 500 to 2000 per day in 1970. These messages come from everywhere…the mail box is stuffed, their email is full, and they skip TV commercials and switch radio channels to avoid the constant barrage. Advertisement is not getting through because it’s not registering.
Campaigns that utilize a combination of mediums are getting better traction. Platinum Direct can help your marketing messages break through the clutter and connect with your client like never before.
PURL’s: (Personalized landing pages) are a recent technology, and they are effective in rendering a more complete sales message to your target allowing your direct mail piece to drive a single motivating message while the personal URL drives options, variables, and product/choice selections.
Microsites: Similar to PURL’s, but these become a perpetual location where you can continue to provide new client specific information and welcome your client back for additional visits.
Creative ways to continually connect with your client are also critical. For instance, service companies have used magnets for sticking on the refrigerator to remind you of their number and contact info. Platinum Direct can customize these magnets in full color, and deliver them to your prospects and clients at a fraction of the cost.
Purchase Follow-up Programs
Follow-up "Thank you" programs are one of the most challenging direct mail campaigns to maintain. Platinum Direct can help you drive customized messages, and cross marketing offers to your new clients via direct mail campaigns. We can make the program seamless and simple with automated trigger activity that occurs based on business rules. These can include purchase information, product images and cross marketing product promotions. The programs can be 100% customized to the individual and tracked with barcodes and offer codes to ensure that you can track your success.
No matter how much we try, one size does not always fit all. Platinum Direct works with you and your specific needs to create a true one-of-a-kind offer.
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