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With the value of the retail industry increasing to $288 billion in 2005, and expectations that this phenomenal growth will continue, retailers face a rosy picture - IF they can break through the industry domination of a few massive competitors, including Wal-Mart, Home Depot, and Target. The question is - how do you create a marketing strategy that gives you a competitive advantage and helps you nail down a niche in an industry boasting almost 350,000 outlets in the United States alone?
The answer is by working with a company that is relationship-driven, that understands your industry's challenges, and that can provide the right solutions to meet those challenges head on. A firm like Platinum Direct.
Platinum Direct – Smashing ‘The Box’
Let's take a look at some of your challenges. First, as you already know, your company is facing intense competition from both “Big Box” retailers and from more specialized retailers, such as Coach and The Body Shop. While some retailers have attempted to mimic the marketing methods of these successful outlets, the best way to secure a competitive advantage is to target the right customers at the right time with the right approach – a strategy that Platinum Direct has employed with success for years for our clients.
Another issue is the price factor. While giants like Wal-Mart pride themselves on offering the lowest prices on goods in the industry, they are not alone. Category killers, such as Office Depot, can buy in bulk and pass some of their savings onto customers, thus giving themselves a price advantage which can be appealing to customers. If you can't afford (or simply don’t want) to compete on price, then you need to find another way to set your company apart through your marketing programs. You need to give your customers a compelling reason to choose you - even if it means paying a few dollars more.
Finally, fewer companies are maintaining integrated databases. Although these databases are not easy to keep up-to-date and running efficiently, the real reason these companies are turning away is that they do not know how to make the most of those databases. Platinum Direct has a great understanding of how to analyze the marketing information in the database and how to use that information to create personalized, relationship-driven marketing campaigns.
So what does this mean for your company? With custom solutions developed by Platinum Direct, you will be able to target your audience more efficiently and learn to reap the benefits of database marketing - at a time when your competition is moving further and further away from this time-tested, proven marketing option.
You + Platinum Direct = Marketing Success
Platinum Direct understands the challenges you face and we also know how to conquer those challenges. We provide integrated marketing solutions that help you achieve a higher return on your investment. As a team, we can examine your existing customer data and decide on which audiences you should target in order to generate the best results with your marketing campaign. We will work together to plan a dynamic, successful campaign that will grab your customer's attention and call them to action instead of ending up in the trash.
Platinum Direct won't only help you acquire new customers. After all, new business is only part of your success. Our marketing solutions focus on increasing customer retention and loyalty, as well as winning back lost customers from your competitors.
So what are you waiting for? Call Platinum Direct today – and get your share of the ROI pie.
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